Blog
Selling floors, tile and countertops in the age of "show me".
Practical notes for flooring, tile and countertop retailers: closing in the home, running a showroom that converts, and using visualization without the hype.
The "let me think about it" objection, and what a flooring salesperson should say next
A customer saying "let me think about it" is not a no. It is one of three unanswered questions. How to find which one and answer it before the customer walks out.
What a flooring visualizer can and can't do (a plain guide for store owners)
A flooring visualizer shows a product in a room photo so the customer can compare options before buying. What that means in practice, where the tools differ, and what to check before you put one in front of customers.
How to close an in-home flooring estimate on the spot
The in-home estimate is where flooring sales are won or lost. A step-by-step routine for the visit itself, from the first five seconds to the moment you ask for the job.
Why customers don't buy flooring from a 4-inch sample (and what to show instead)
Customers who "can't decide" are usually customers who can't picture it. What the sample is for, why it fails alone, and how to show the floor in their room so the decision gets easy.